John J. Binienda Center for Civic Engagement
The Honorable John J. Binienda Center for Civic Engagement at Worcester State University connects volunteers with experiential learning opportunities offered by an assortment of community partners. These are win-win-win programs—providing valuable services to recipients, expanding the capabilities of the University’s partners, and helping volunteers build a strong foundation in civic participation while honing their skills.
Starting in 2024 we worked together with their Director on creating a brand that fits the culture and work of the institute. The branding evoked a multitude of diverse people and opportunities, with inset images of students and volunteers, and measurable outcomes of this win-win effort. These images can be rotated out or replaced as needed based on the topics discussed in the communication being created. The imagery created had to be flexible enough to work in various mediums i.e. website banner, report covers, digital newsletter masthead etc.
You can see the first Constant Contact digital newsletter here.