View website at www.early collegeworcester.org
Three institutions in Worcester MA came together to create and partner in the Early College Worcester program. After exploring various directions for the logo, it was decided to go with the logo that built upon the existing, recognizable Worcester Cube.
In meetings with representatives from all three institutions, it was determined that they needed a website that serves as an information platform for parents, students, WPS Personnel, and the public; presents clear unified information; promotes the program and enhances visibility. The Overall Branding/Messaging was to be “You too can succeed, this program is for ALL students willing to put in the work.”
And finally artwork that is developed should be easily adapted for use in other collateral such as T-shirts, posters, banners etc.
Over a period of 6 months working closely with the partners every step of the way, the website was launched in summer 2019. It was well received and the website and collateral covered all requirements outlined in the initial planning stages.